Press Hook • B2b Lead Gen
Press Hook is a SaaS platform that connects CPG startups & journalists, helping them collect earned media without the overhead of a PR agency.
in ad spend over the the first year
to handle the volume of new leads
Payback period on CAC
of leads within 6 months
And so you know we're not lying…
— Michelle Songy, CEO & Founder
Target Audience
CPG brands, seed or Series-A
Objective
Direct conversion to meeting booked
Key hurdle
Optimizing for quality without being able to pass that data back to Meta
Strategy
$100
Cost per qualified Lead
$400
CAC
$3,000
6 month ltv
And the payoff?

Our only goal is to bring you the highest-caliber growth strategy & execution on the planet.