Press Hook • B2b Lead Gen

Sharpening The Hook, Reeling In The Revenue

Sharpening The Hook, Reeling In The Revenue

Sharpening The Hook, Reeling In The Revenue

Press Hook is a SaaS platform that connects CPG startups & journalists, helping them collect earned media without the overhead of a PR agency.

15x increase

15x increase

15x increase

in ad spend over the the first year

2x sales team

2x sales team

2x sales team

to handle the volume of new leads

1 month

1 month

1 month

Payback period on CAC

Top driver

Top driver

Top driver

of leads within 6 months

And so you know we're not lying…

"The team at Tributary kick ass. They have been nothing but phenomenal. Worked tirelessly to hit not only the goals we set but the ones we didn't even know we could hit."

"The team at Tributary kick ass. They have been nothing but phenomenal. Worked tirelessly to hit not only the goals we set but the ones we didn't even know we could hit."

— Michelle Songy, CEO & Founder

Target Audience

CPG brands, seed or Series-A

Objective

Direct conversion to meeting booked

Key hurdle

Optimizing for quality without being able to pass that data back to Meta

Strategy

By leveraging first-party data, we achieved highly relevant B2B targeting on social. Combined with rapid creative testing and monitoring of quality rates, 75% of leads were in the exact target demo.

By leveraging first-party data, we achieved highly relevant B2B targeting on social. Combined with rapid creative testing and monitoring of quality rates, 75% of leads were in the exact target demo.

$100

Cost per qualified Lead

$400

CAC

$3,000

6 month ltv

And the payoff?

Press Hook achieved venture-level growth without needing additional capital or absorbing heavy losses at any point. Just goes to show that paid media doesn't have to be a moonshot, but instead a truly viable network for growth.

Press Hook achieved venture-level growth without needing additional capital or absorbing heavy losses at any point. Just goes to show that paid media doesn't have to be a moonshot, but instead a truly viable network for growth.

Press Hook achieved venture-level growth without needing additional capital or absorbing heavy losses at any point. Just goes to show that paid media doesn't have to be a moonshot, but instead a truly viable network for growth.

Press Hook achieved venture-level growth without needing additional capital or absorbing heavy losses at any point. Just goes to show that paid media doesn't have to be a moonshot, but instead a truly viable network for growth.

Without compromise. Without exception.

Without compromise.
Without exception.

Our only goal is to bring you the highest-caliber growth strategy & execution on the planet.

© 2025 Untidal Consulting LLC DBA Tributary

Come to New York, and we will buy you a cocktail.

Until then…

© 2025 Untidal Consulting LLC DBA Tributary

Come to New York, and we will buy you a cocktail.

Until then…

Come to New York, and we will buy you a cocktail.

Until then…

© 2025 Untidal Consulting LLC DBA Tributary

Come to New York, and we will buy you a cocktail.

Until then…

© 2025 Untidal Consulting LLC DBA Tributary