Growth marketing, powered by creative strategy.
Growth marketing, powered by creative strategy.
Launch & scale with a strategy that integrates creative, performance, finance, and brand.
Services
Don't buy your team more work.
Hand off to a partner you trust.
Don't buy your team more work.
Hand off to a partner you trust.
Performance Creative
Our bread & butter. Improve ad performance by producing & testing statics, GIFs, and videos.
Paid Ads
Acquire customers profitably across all channels – social, search, Amazon, programmatic, and CTV.
Paid Ads
Acquire customers profitably across all channels – social, search, Amazon, programmatic, and CTV.
Paid Ads
Acquire customers profitably across all channels – social, search, Amazon, programmatic, and CTV.
Paid Ads
Acquire customers profitably across all channels – social, search, Amazon, programmatic, and CTV.
Landing Pages
Educate customers & improve converion by testing landers for eComm & lead gen.
Landing Pages
Educate customers & improve converion by testing landers for eComm & lead gen.
Landing Pages
Educate customers & improve converion by testing landers for eComm & lead gen.
Landing Pages
Educate customers & improve converion by testing landers for eComm & lead gen.
Photo and Video
Build your visual library with professional photo & video shoots.
Photo and Video
Build your visual library with professional photo & video shoots.
Photo and Video
Build your visual library with professional photo & video shoots.
Photo and Video
Build your visual library with professional photo & video shoots.
Email and SMS
Retain customers by optimizing flows and campaigns with email & SMS.
Email and SMS
Retain customers by optimizing flows and campaigns with email & SMS.
Email and SMS
Retain customers by optimizing flows and campaigns with email & SMS.
Email and SMS
Retain customers by optimizing flows and campaigns with email & SMS.
Strategies
We turn words and shapes into revenue.
We turn words and shapes
into revenue.
Creative is everything.
Creative is everything.
Creative is everything.
When creative determines 80% of success in advertising, we knew we had to build an offering that enables brands to test creative at-scale without breaking the bank or sacrificing quality.
When creative determines 80% of success in advertising, we knew we had to build an offering that enables brands to test creative at-scale without breaking the bank or sacrificing quality.
When creative determines 80% of success in advertising, we knew we had to build an offering that enables brands to test creative at-scale without breaking the bank or sacrificing quality.
Aligning business financials with marketing performance.
Aligning business financials with marketing performance.
Aligning business financials with marketing performance.
Marketing revenue isn't always the same as actual revenue. To truly know if marketing is working, we can't just look at ROAS. We need to examine and optimize for incrementality and lifetime value.
Marketing revenue isn't always the same as actual revenue. To truly know if marketing is working, we can't just look at ROAS. We need to examine and optimize for incrementality and lifetime value.
Marketing revenue isn't always the same as actual revenue. To truly know if marketing is working, we can't just look at ROAS. We need to examine and optimize for incrementality and lifetime value.
Analytics drive every decision.
Analytics drive every decision.
Analytics drive every decision.
Don't just take our word for it. Gain access to a live SQL-based analytics platform, giving you real-time insights to your advertising, retention, and creative performance. You can't improve what you can't measure.
Don't just take our word for it. Gain access to a live SQL-based analytics platform, giving you real-time insights to your advertising, retention, and creative performance. You can't improve what you can't measure.
Don't just take our word for it. Gain access to a live SQL-based analytics platform, giving you real-time insights to your advertising, retention, and creative performance. You can't improve what you can't measure.
'B-Team' isn't in our vocabulary.
'B-Team' isn't in our vocabulary.
'B-Team' isn't in our vocabulary.
It's a story as old as time. Get sold by the 'A-team', but end up working with the 'B-team'. With us, you work exclusively with top-tier talent.
It's a story as old as time. Get sold by the 'A-team', but end up working with the 'B-team'. With us, you work exclusively with top-tier talent.
It's a story as old as time. Get sold by the 'A-team', but end up working with the 'B-team'. With us, you work exclusively with top-tier talent.
Capabilities
Been there, done that.
Across nearly every industry.
Been there, done that.
Across nearly every industry.
High-AOV Consumer Goods
For the brands making most of their profit on a single purchase, ROAS is king. Work with us to build a funnel that truly nurtures & educates customers, until it's a no-brainer for them to purchase from you.
For the brands making most of their profit on a single purchase, ROAS is king. Work with us to build a funnel that truly nurtures & educates customers, until it's a no-brainer for them to purchase from you.
Retention-Based Consumer Goods
Think food, beverage, or skincare. First-purchase profitability is cool, but the real money is made through lifetime value. Work with us to acquire & retain customers who purchase religiously.
Think food, beverage, or skincare. First-purchase profitability is cool, but the real money is made through lifetime value. Work with us to acquire & retain customers who purchase religiously.
Restricted Consumer Goods
Breaking news: if you sell THC, CBD, or other restricted products, you can still run ads. Work with us to leverage proprietary strategies that will let you run ads, with minimal rejections and maximum conversion rates.
Breaking news: if you sell THC, CBD, or other restricted products, you can still run ads. Work with us to leverage proprietary strategies that will let you run ads, with minimal rejections and maximum conversion rates.
Consumer Software
Consumers have a high bar and low budget when it comes to the softwares they pay for. Work with us to find the perfect users who will be customers for life.
Consumers have a high bar and low budget when it comes to the softwares they pay for. Work with us to find the perfect users who will be customers for life.
"Pro"-sumer Software
It's the intersection of B2B and B2C software, targeting consumers using your app for a work purpose. Work with us to nail the messaging to make your solution part of their daily workflow.
It's the intersection of B2B and B2C software, targeting consumers using your app for a work purpose. Work with us to nail the messaging to make your solution part of their daily workflow.
B2B Software & Services
Lead generation is all about quantity and quality. Work with us to identify & generate leads that are the perfect fit, maximizing your chances of closing each opportunity.
Lead generation is all about quantity and quality. Work with us to identify & generate leads that are the perfect fit, maximizing your chances of closing each opportunity.
About Us
Creative and growth are in our DNA.
Creative and growth are in our DNA.
Founded by Simon Li, Tributary started as a performance creative agency. It emerged as the intersection of two companies.
He previously led a startup that raised $8M+ in the influencer marketing and photo/video space. He then co-founded an investment syndicate that invested in seed / Series A startups in the CPG space, with the specific goal of launching their e-commerce channels.
Then came iOS 14, which shifted all tides towards creative. Combining his experience in content creation, performance marketing, and startup investing, he launched Tributary.
Today, Tributary has expanded beyond just creative, partnering with the most elite marketers in each performance marketing discipline to bring the highest-caliber of advertising expertise to each and every client.
Founded by Simon Li, Tributary started as a performance creative agency. It emerged as the intersection of two companies.
He previously led a startup that raised $8M+ in the influencer marketing and photo/video space. He then co-founded an investment syndicate that invested in seed / Series A startups in the CPG space, with the specific goal of launching their e-commerce channels.
Then came iOS 14, which shifted all tides towards creative. Combining his experience in content creation, performance marketing, and startup investing, he launched Tributary.
Today, Tributary has expanded beyond just creative, partnering with the most elite marketers in each performance marketing discipline to bring the highest-caliber of advertising expertise to each and every client.
Our only goal is to bring you the highest-caliber growth strategy & execution on the planet.
Let's get started.
Come to New York, and we will buy you a cocktail.
Until then…
Come to New York, and we will buy you a cocktail.
Until then…
Come to New York, and we will buy you a cocktail.
Until then…
Come to New York, and we will buy you a cocktail.
Until then…
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